Landscape Workshop LLC
Director of Marketing (Finance)
Manage the Request for Proposal process, ensure the Marketing team is meeting deadlines and
creating a crisp, professional response to all RFP's
Manage all internal collateral for operations, recruiting, and other departments as needed. Includes understanding needs, conceptualizing piece, and working with Graphic Designer to produce needed pieces
Work with our outside vendors (Market Hardware and Red Mountain) to keep our website current and search engine optimized; report monthly on impact of SEO efforts
Develop and contribute to blog regularly and identify new content opportunities
Manage all social media accounts -- This includes Facebook, Twitter, Google+, and LinkedIn
Manage the marketing efforts for social media management, creation of blog posts, and monthly reporting
Create and implement email marketing campaigns to market to prospect and customer segments
Support business development team by providing sales data, presentation materials, and lead
distribution
Manage some functions of the business development team including bi-weekly meetings, Pipedrive monitoring, customer events, and checking for commission report accuracy
Create and distribute internal communications for Landscape Workshop employees, including the monthly newsletter, meeting surveys, and employee engagement survey
Plan and execute quarterly internal meetings for the Landscape Workshop management team
Keep promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt
Monitor budgets by comparing and analyzing actual results with plans and forecasts
Update job knowledge by participating in educational opportunities; reading trade publications
Maintain memberships in specified trade organizations; Organize participation in events and trade shows
Monitor deal sourcing sites weekly and report on any potential acquisition opportunities
Manage freelancer relationships and ensure project deadlines and quality standards are met
Act as a Landscape Workshop brand ambassador and uphold all core values
Knowledge of Google Analytics and digital marketing is required; knowledge of graphic design programs
(PhotoShop, InDesign, etc.) or online tools (Canva) is preferred