NICE Systems, Inc.
Copywriter (Finance)
Are you a master B2B marketing storyteller, copywriter and editor? Do you strive to parlay your passion for storytelling into engaging, compelling and informative top-of-funnel content that increases engagement and drives leads? Then please read on!
The Copywriter, a key role on the Content Strategy and Operations team, will create compelling early stage/awareness content based on a thorough understanding of NICE inContact audience persona needs, business objectives, and best practices. The ideal Copywriter, passionate about developing great content and tenacious about execution, will play a key role in driving awareness and demand creation.
You'll be responsible for crafting an array of top-of-funnel, best-practice content for use in blogs and social. In addition, you'll collaborate with product marketing, corporate comms and demand gen teams to identify and create derivative content from original assets. To be successful, you will need an understanding of content lifecycle management, including taxonomy and metadata best practices, traffic management, web publishing, content syndication and social media management technologies.
Based anywhere in the US, a typical day for the NICE inContact Copywriter might include
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