Sr. Director of Sales (Sales)

About Us:
Trilliant Food & Nutrition is a leading, vertically integrated manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels.

Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience. By combining industry-leading talent, cutting-edge equipment, and a vertically integrated supply chain, we drive innovation and consistently deliver the highest quality products to our customers--first and fast.

Our brand portfolio includes Victor Allen's®, Dutch Bros® beverages and Nurri™, our better-for-you protein beverage line. We are passionate about beverages - and about building a team that's just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Our Core Values:

Position Overview:
We are seeking an entrepreneurial results-drive Sr. Director of Sales to lead our branded and private label sales across the Grocery, Drug, Value, and Farm & Agricultural channels. This is a high-visibility, onsite leadership role responsible for strategic growth, cross-functional collaboration, and building lasting customer relationships. The right candidate is both a visionary and a hands-on executor - someone who thrives in a fast-moving, high-impact environment.

Key Responsibilities:

Lead and grow Trilliant's retail sales strategy across core channels: Grocery, Drug, Value, and Farm & Agricultural.
Build and nurture strong relationships with key retailers, leveraging insights and influence to drive growth.
Manage, mentor, and develop a team of sales professionals to achieve and exceed business objectives.
Partner closely with Marketing on promotional planning, category strategy, and trade execution.
Lead Integrated Business Planning (IBP) initiatives in collaboration with cross-functional teams.
Own full P&L responsibility, including forecasting, budgeting, and performance optimization.
Develop and implement strategies to expand market share and strengthen customer partnerships.
Represent Trilliant with professionalism, integrity, and passion--internally and externally.
Be onsite in Little Chute, WI, and travel up to 60% for customer and field engagements.

Requirements:

Minimum 5+ years of experience in sales leadership, including people management.
Bachelor's degree in business.
Proven success in the Grocery, Drug, Value, or related retail channels.
Background in marketing or trade planning, with strong promotional planning capabilities.
Demonstrated track record of driving profitable growth.
Expertise in P&L management and retail financials.
Experience with Integrated Business Planning (IBP) or equivalent cross-functional planning processes.
Excellent interpersonal, communication, and leadership skills.
Entrepreneurial, scrappy, and committed to excellence in execution.
Willingness and ability to travel ~60%.

Physical and Mental Demands:

While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.
Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.
Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.

Safety Statement:
At TRILLIANT and HORSESHOE, safety is every employee's first responsibility. We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.

Disclosures:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.
Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces. All applicants are subject to a drug screen and background check as a condition of employment.
Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.
EEO/AA including Vets and Disabled
If you need a reasonable accommodation for any part of the employment process, please contact us by email at HR@trilliantfood.com and let us know the nature of your request and your contact information.
Trilliant Food and Nutrition is an Equal Opportunity Employer.
The principles of the OECD and UN have been taken into consideration and used as guidance in our human rights practices and procedures.