Primary communications focus will be to support external corporate communications programs for ITC Holdings
Responds to incoming media calls; manages proactive trade media outreach as directed.
Develops and supports external communications plans to drive business and advocacy objectives.
Supports ongoing management of media relationships to support key initiatives for trade media outlets; includes identifying targets and messages, establishing contact, developing relationships and following-up to engage them in media pieces including preparation and coordination of media interviews.
Responsible for implementation of specific public relations and media / advocacy campaigns including the initial identification of the campaign opportunity or need, media plan development, plan implementation and media campaign metrics identification and measurement.
Responsible for conference related support including presentations, briefing documents, conference logistics and coordination.
Applies digital communications tactics to support broader external communications objectives.
Prepares proper reports and tracking to demonstrate ROI for communication programs.
Flexible for miscellaneous duties assigned as needed, including project profiles, position papers, content development for and contributions to web site/intranet, social media and other internal communications.
Properly leverages public relations resources to implement PR/communications strategies.
Receives direction from Public Relations Manager and Marketing & Corporate Affairs Manager on strategic initiatives.
Coordinates activities with other Marketing & Communications colleagues, including business unit communications leads, digital communications lead, and corporate branding lead.
Requirements
Bachelor's Degree in Media Relations, English, Journalism or relevant, equivalent experience and/or education.
Master's Degree in Communications-related field preferred.
Minimum of five (5) years of experience in relevant field required.
Utility industry experience preferred.
Experience in digital media communication tactics.
Excellent interpersonal, writing, editing, presentation and professional communication skills.
Experience conducting on camera interviews at the national and local levels.
Extensive media contacts, proven record of story placement, at the local and national levels.
Ability to delegate and take direction with minimal supervision in a collaborative team environment.
Ability to exhibit professional behaviors and to communicate effectively both verbally and in writing with superiors, colleagues and individuals inside and outside the Company.
Strong working knowledge of Microsoft Word, Excel and PowerPoint and proficiency or willingness to learn Microsoft Project. / Microsoft Access.
Ability to professionally and effectively manage and prioritize time while handling multiple tasks simultaneously in a deadline-driven environment.