Equifax, Inc.
Marketing Leader - Verification Services (Finance)
The Marketing Leader for Verifications Services will be responsible for being the voice of the customer in order to effectively partner with the Senior Marketing Officer for the Workforce Solutions business, SVP of Sales for Verifications Services, Marketing and Sales colleagues, and various cross-functional organizations to delivery on short-term and long-term business approaches. This person will own the “4P's plus Strategy” responsibility, focused on developing and managing the appropriate marketing mix and structures for go-to-market efforts. These strategies should yield clear deliverables across Marketing and should align the entire organization from Marketing through Sales, Fulfillment, and Service in order to maximize the value to the customer and capture the appropriate price for that value.
The Marketing Leader for Verifications Services will also be responsible for influencing the Partnership and Mergers and Acquisitions (M&A) pipeline to continually understand and influence how the business can expand and enhance strategic growth areas. In addition, the position works across the organization, leveraging the skills and knowledge of pricing, product management, product marketing, sales, corporate strategy, finance, and technology. The Vertical Marketing Leader position also involves partner, customer and prospect interaction.
Duties and Responsibilities:
Requirements:
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