Daniel J. Edelman Holdings
Account Executive, Brand Communications (Marketing)
Account Executive, Brand Communications
Edelman Brand has helped evolve, promote, and protect some of the world's most iconic and celebrated brands. We aspire to do work that moves people – work that inspires people to not only “buy in” to brands, but also buy. We thrive off the energy, heart, and hustle of the city around us and apply that same passion to everything we do. From cars to consumer goods, fashion and retail, financial service, food and beverage, luxury and technology – we are fanatics about finding an insight or truth that will inform smart strategy, breakthrough creative, and brilliant programming.
Edelman is a leading global communications firm, with thousands of employees in 65 cities worldwide. In New York, Edelman's Brand practice is growing, with experts and specialists who make it their business to understand the new media and marketing paradigm. Our independence keeps us nimble, thoughtful, and resourceful, allowing us to invest in the best people in the business.
Edelman has an exciting opportunity for an Account Executive in our New York office! This vital position will be assisting with implementing and monitoring projects for a global client in the brand space. Previous agency experience and experience supporting the development of corporate and brand communications strategies is highly preferred.
This is a great opportunity to bring your public relations and writing experience, along with your content development and media relations skills to Edelman. And you will be part of a growing team of people who are constantly curious and thrive in a culture of executing work that points the way.
RESPONSIBILITIES:
An Account Executive is responsible for the execution of account work at the direction of superiors and clients. You will demonstrate the ability to manage up as well as manage across your peers and mentor more junior account team members. Expected competencies include, but are not limited to:
• Understanding of your client's business including general business strategy, industry issues, products and services, key customers, and competitors in the marketplace
• Play a meaningful role in client service, spanning account management, media and influencer relations, paid, content creation, research and more
• Support reactive and proactive media relations projects
• Create media materials to support client campaigns
• Learn about Edelman's various capabilities and contribute ideas about how to improve them and develop new capabilities
• Provide cross-team support including preparing client status and activity reports, attending meetings and conference calls, compiling media and competitor coverage, coordinating press tour pitching, scheduling and logistics
• Help plan and develop comprehensive communications plans and implement public relations tactics to meet client objectives
• Manage multiple projects from conception to completion working closely with team members
• Demonstrate sound judgment, initiative and an interest in creative problem-solving
• Demonstrate behaviors consistent with Edelman's values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and our Code of Ethics and Business Conduct
• Demonstrate an understanding of research techniques, including analysis of media coverage and online conversation (volume and tone), and identification and categorization of various stakeholders, including organizations and individuals to be engaged by clients
• Oversee work products of more junior staff and provide ongoing, constructive feedback
• Participate in new business process, including research, audits, idea contribution and proposal preparation
• Participate in cross-practice and cross-geographical teams to provide clients and prospects with the most compelling team and proposal
• Commit to continuous learning and improvement of your technical and leadership skills
• Set and pursue challenging stretch goals for yourself
Basic Qualifications:
• At least one year of relevant experience in Communications and/or related fields, including public relations, research, advertising, management consulting, media or publishing
Preferred Qualifications:
• A bachelor's degree in a relevant field from an accredited college or university
• Intricate level of understanding of the account(s), the clients' businesses, products, markets, personnel, outside influencers, opposition, etc.
• Solid grasp of all basic public relations tools and how they are used to achieve client goals
• Strong research, writing and editing skills and the ability to develop media contacts/relationships
• Fundamental understanding of media outreach assignments and the ability to apply experience and initiative in developing appropriate traditional and online media strategies