Ascend Learning, Inc.
Marketing Intelligence Specialist (Security)
Ascend Learning; LLC (www.ascendlearning.com) is a leading provider of technology-based educational, curriculum and assessment solutions for high-growth careers in a range of industries, including healthcare, fitness and wellness, and insurance and financial services. We provide outcomes-based solutions aimed at helping people enter, sustain and succeed in their chosen fields. Ascend employs more than 1,200 employees, with headquarters in Burlington, Mass., and offices in Kansas City metro, Phoenix metro, Minneapolis-St. Paul, Walnut Creek, California, Ann Arbor, Michigan, New York, and the U.K.
For over 25 years, the National Academy of Sports Medicine (NASM), a division of Ascend Learning, has been the industry leader in fitness education, certifying thousands of Personal Trainers each year and providing science-based continuing education options for fitness professionals. NASM offers a wide range of educational programs designed to meet the unique learning styles of our students to make them successful and maximize their potential. We're dedicated to helping fitness enthusiasts become fitness professionals and fitness professionals to realize their dreams.
Position Summary
This role will proactively collaborate across the marketing team to perform deep-dive analyses through various digital and online channels to identify market opportunities.
Responsibilities
• Proactively collaborates with marketing leadership to perform deep-dive analyses into customer segments and identify market opportunities
• Supports the implementation and reporting of digital analytics through the use of industry standard tools such as Google Analytics
• Develops and executes reports on web traffic, email performance (e.g., A-B test results), paid banner and pay-per-click advertising
• Produces various web, email and social media analyses. This includes preparing technical, content and competitive digital analytics audits; monitoring, tracking and reporting on web campaign performance analytics; and making recommendations for opportunities for improved performance
• Collaborates with marketing on developing and maintaining segmentation strategies through CRM ensuring the integrity of the lists.
• Serves as internal point person, required to communicate marketing and business needs to technical experts and to communicate technical capabilities and limitations to business-need owners Ensure website analytics and performance are measured and recommend optimizations to digital marketing team.
• Create and maintain standardized reports and dashboards for internal stakeholders on e-commerce performance including website, nurture and email campaigns
• Collaborate with cross-functions (creative, marketing, sales, etc.) to provide analytical support to measure campaign performance and identify KPI's and reporting for each department's purpose (ROI, lead conversion rates, cost-per-lead, and website conversion)
Job Specifications
• BA in related field
• Experience in data-driven marketing and marketing analytics
Skills & Abilities
• Experience in manipulating large CRM datasets to support planned analyses, using SQL and similar tools
• Demonstrated working knowledge of Google Analytics and other digital marketing tools
• Demonstrated working knowledge of marketing concepts such as lead generation, call-to-action, conversion, confidence intervals
• Demonstrated knowledge of HTML
• Demonstrated knowledge of content management systems
• Experience in communicating findings and recommendations to non-analytic audiences
• Experience in confidentiality when handling or exposed to sensitive information End
• Experience in customer-service orientation with a bias toward action and problem solving End
• Experience in finding solutions to unanticipated challenges End
• Experience in working in a fast-paced work environment and to multitask effectively End
• Experience in keeping up with innovative technologies used in digital communications and analysis
Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.