ICROSSING, INC.
Paid Social Campaign Manager (Creative Design)
The impact you'll have
As a Campaign Manager, you will be instrumental in the smooth running of paid social media campaigns. Your understanding of the different levers that can be used to optimize paid social campaigns will contribute to meeting and exceeding the KPIs set. As a Campaign Manager, you will be part of a team in creating, executing and optimizing campaigns. You will be able to grow your skills by participating in strategy meetings to gain exposure to other channels as well as gradually assume more oversight for client campaigns.
What you'll do
You will assist in development of social media plans (research, targeting, and network distribution, keyword building, ad copy writing, etc.) and building effective relationships with all vendors
You will develop advertising copy and messaging for clients' media campaigns adhering to the social platform specifications and guidelines
You will monitor quality, click through rates and conversion rates across accounts. Identify low performing ads and placements and make changes necessary to maximize on client KPIs.
You will research clients' websites to understand online goals and objectives, and develop keywords and phrases relevant to the business model
You will be responsible for proofreading content and ensuring quality of message
You will assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies. You will attend regular status calls participating as appropriate
You will demonstrate highly organized campaign/timeline management, with strong attention to detail
You will collaborate with technical teams for effective tracking and return on investment (ROI) measurement
Who you are
You have two (2) to four (4) years' experience in paid social media
You have experience with bid management and adjustment of media campaigns across multiple sites, keyword building and writing effective copy, highly relevant and targeted to clients' products and/or services
You have experience with creating and launching paid media ads, pulling and analyzing data, creating reports and decks, leading client calls, assisting with strategy and developing of media plans
You have experience working in Facebook, Instagram, Twitter, LinkedIn and Pinterest
You have experience with internal site visitor reporting/tracking software (Google Analytics, Adobe Analytics, etc.)
You like to identify processes that can be improved and can communicate your ideas to a supportive team
Your Excel skills will include being able to quickly create pivot tables and charts to showcase results. You will regularly use VLookup and macros to facilitate analysis of large data sets
You pride yourself on your ability to handle multiple tasks in a fast-paced environment, under tight deadlines without losing track of the details
You exhibit enthusiasm, passion, creativity and commitment to digital advertising with a particular thirst to improve your knowledge of paid media