Real Estate Manager – Agent Coaching and Development (Marketing)
The PbZ Real Estate Agent Manager position will be the lead management role for the Sacramento California area. The PbZ Manager represents Coldwell Banker to the communities within the boundaries of the district and finds opportunities to expand Coldwell Banker's exposure in the markets we serve. Results-oriented, high-energy real estate professional with demonstrated experience successfully leading, recruiting, motivating, presenting, training, supporting and communicating to large sales teams. The PbZ Manager's key charter will be the overall market share growth and profitability of the district and key responsibilities include (but aren't limited to) the following:
Recruiting - Work with the District Recruiter to maximize the acquisition of new agents to Coldwell Banker's
Powered By Zip Team (PBZ). Master utilization and delivery of PBZ digital recruiting presentation to
prospective agents. Demonstrate and utilize recruiting skills to show PBZ's technology and customer
acquisition strengths. Present the advantages of our value proposition and customer acquisitions competency
and associated compensation plan. Determine and stay current on your three main competitors' compensation
plans and how to sell PBZ's value proposition against them.
Agent Training & Coaching- Mentor and coach agents in strategies and best practices to build their business
including business planning, development of market expertise and responsiveness to customer-specific real
estate needs. Act as the primary advocate for ZAP and PBZ's training offerings and demonstrate how to
leverage these resources to drive success. Ensure that agents volunteering to participate in the PBZ
Technology and Customer Program meet the production and training standards required for participation in the
program, and drive engagement of participating agents in all aspects of the Program including education,
customer service and technology adoption.
Leadership - Act as inspirational leader of agents. Continuously re-recruit agents through communicating
PBZ's value proposition, executing effective agent recognition programs, leading by example, setting the bar for work ethic and successfully promoting all ZipRealty programs and technology.
P&L Management- Own regional P&L and execute responsibilities to achieve profit targets that include
balancing under-performing and over-performing areas to achieve a favorable P&L result for the district.
Agent Recognition Events- Oversee world-class execution of agent recognition events and adoption of PBZ's
uniform national recognition standards. Ensure adequate agent communication and support, interaction and
coaching to maximize agent retention.
Customer Service – Assist with developing programs to ensure highest possible customer satisfaction and
close rates for customers through the PBZ's Technology and Customer Program.
Ancillary Businesses- Drive agent adoption of other PBZ's businesses as they are incorporated in PBZ's
offerings (such as mortgage, insurance, title, etc.).
• State Real Estate License required
• Minimum 3 years of real estate sales experience required
• Bachelor's Degree preferred
• 2+ years brokerage management, assistant management or past leadership training preferred
• Excellent verbal and written communication skills required
• Must exhibit superior leadership skills
• Strong time management skills required
• Strong conflict resolution skills required
• Organization and prioritization skills required