Director, Global Brand Management, Maxis/The Sims (Project Management)
Director, Global Brand Management, Maxis/The Sims
The Maxis Global Brand Management (GBM) team is looking for a dynamic, highly motivated marketing powerhouse to serve as the Director of GBM for The Sims and shape the future of a world-renowned, interactive entertainment brand that has entertained hundreds of millions of people around the globe for nearly 20 years. You will also have opportunities to manage other famous Maxis brands such as SimCity in this role and Maxis-wide initiatives such as Brand Partnerships.
Reporting to the Senior Director of Global Brand Management, you will have a passion to build strong brands, experience pioneering change, proven ability to drive product and marketing strategies, and enthusiasm for pop culture trends and the interactive entertainment industry. You will understand how to identify and apply consumer insights into brand and product development with emphasis on driving player engagement and satisfying player needs across the globe. As the Director, you will be comfortable juggling many different projects and adapting to a dynamic and ever-changing market, while also being able to maintain focus and drive projects to completion. And, you will be responsible for authoring successful brand and marketing strategies that deliver revenue and player growth for the franchise, one of EA's strongest Live Services.
As the Director of GBM for Maxis, you will be a strategic and creative thinker with success influencing cross-functional teams, inspiring creative partners, building relationships across a highly matrixed org, and capable of accelerating the growth of The Sims franchise through innovative initiatives.
Key Responsibilities
Skills / Core Competencies
Minimum Qualifications / Requirements
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