Empower Federal Credit Union
Marketing Copywriter (Media)
Do you thrive in a high-volume, fast-paced environment? Do you enjoy the challenge of a position where no two days are alike? We are looking for positive, high-energy professionals who are not just looking for a job, but a meaningful career!
We are looking for a Marketing Copywriter to create compelling, persuasive, and effective marketing materials that communicates the value and benefits of our products, services, and brand. You will be responsible for working closely with the marketing and creative teams to understand Empower FCU's brand and messaging and using data and analytics to measure the effectiveness of your writing. You will also assist with copy for various marketing channels such as websites, advertisements, social media, email campaigns, and more. Your goal will be to captivate our target audiences and drive brand awareness through your impactful writing!
The ideal candidate will have experience in marketing copywriting, strong writing and editing skills, and a deep understanding of the Credit Union's target audience and goals.
The Marketing Copywriter will also perform a variety of marketing functions including supporting internal communications and the efforts of the department by collaborating with key stakeholder to develop clear and concise messaging that engages our members, prospective members and internal employees.
Empower FCU is based in Syracuse, New York. This is a hybrid-role which requires 5 on-site days per month.
Essential Functions & Responsibilities:
Brand Voice & Messaging:
Target Audience Analysis & Market/Industry Research:
Proofreading & Editing:
Events & Other Duties:
Knowledge and Skills:
Three years to five years of similar or related experience including:
Equivalent to a college degree (BS or BA in a relevant field). Degrees in Writing, English, Journalism, Marketing, Communications and/or related work experience. Bachelor's degree preferred.
Courtesy, tact, and diplomacy are essential elements of the job. Work involves much personal contact with others inside and/or outside the organization, generally regarding routine matters for the purpose of giving or obtaining information that may require some discussion. Work may involve motivating or influencing others.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is required to sit for long periods at a time, use hands to finger, handle, or feel, and talk or hear. The employee is occasionally required to walk; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 35 pounds.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate.
This Job Description is not a complete statement of all duties and responsibilities comprising the position.The Credit Union provides equal employment opportunity to qualified persons without regard to basis of race, religion, ethnicity, color, national or ethnic origin, age, sex, sexual orientation, gender identity or expressions, transgender status, sexual or other reproductive health decisions, marital status, ancestry, citizenship status, physical or mental disability, genetic information/ predisposition or carrier status, status in the uniformed services of the United States (including veteran status) or any other basis protected by applicable national, federal, state, provincial or local law.