Association Director of Membership Acquisition (Finance)
Description
The Gateway Region YMCA has an immediate opening for a Cause-Driven leader to provide focused leadership in the area of membership acquisition. Under the direction of the VP of Membership, the Director of Membership Acquisition is charged with the development of member recruitment and satisfaction. With the "Member Experience" as the foundation of this role, the position is responsible for the planning, coordination, administration of all membership recruitment and sales efforts. This is a wonderful opportunity for a motivated, cause-driven leader to join an innovative, mission-based association with an exciting vision for the future.
About the YMCA
The Gateway Region YMCA has been serving the bi-state region for more than 165 years as one of the leading health and human service organizations in the St. Louis metropolitan area. The Gateway Region Y was formed by a merger between the YMCA of Southwest Illinois and the YMCA of Greater St Louis in 2014. The Y has 24 membership branch locations, 5 non-facility branches, 6 early childhood education centers, the YMCA Camp Lakewood/Trout Lodge and more than 120 after school sites throughout the bi-state region covering St. Louis City, seven Missouri counties, and six counties in southwest Illinois. The Gateway Region Y has a $70 million budget, serves more than 270,000 members and program participants and engages more than 7,000 volunteers. The association provided more than $5.9 million in direct and indirect financial assistance last year to strengthen our communities.
The Gateway Region Y has an organizational focus on youth development, healthy living and social responsibility. Currently, our Y has embarked on a $70 million Comprehensive Capital Campaign to help us expand and support our strategic plan. Major projects include opening of a new flagship facility, expansion and renovations at nine membership branches and $10M in program enhancements. As one of the region's largest non-profits and one of the largest YMCAs in the country, the Y provides a way for communities to come together and strengthen their foundation. For more information about the Gateway Region YMCA please visit www.gwrymca.org.
General Function:
Under the guidance of the VP of Membership, this position will be responsible for outlining membership acquisition efforts; defining members' needs, measuring membership satisfaction and assuring staff effectiveness. The selected candidate will facilitate regular sales training for staff teams, to help drive new membership, program participation, and engagement around strategic initiatives. Promotes program and membership enrollment through staff training in order to engage members through point of sale and onboarding design. Candidate will also ensure that an analytical and performance-measurement perspective is integrated fully into the design, implementation and review of all membership acquisition activities. The successful candidate will need to develop strong relationships with Branch Executives and other key support staff.
Candidates must demonstrate successful experience in building a high performance team, influencing others, teamwork, data analysis, fiscal management, program development, and small group facilitation. The candidate must possess excellent written and oral communication skills along with a proven track-record of exceeding sales targets.
The YMCA Welcomes a Diverse Workforce Equal Opportunity Employer M/F/D/V