Universal Technical Institute, Inc.
Digital Marketing Manager - Remote (Finance)
The Manager, Digital Marketing will manage the daily execution of digital marketing campaigns across assigned digital channels, specifically including online video (YouTube), streaming video (OTT), and online display. The Manager will be responsible for driving brand awareness and online customer acquisition by managing the strategy planning, implementation, optimization, and reporting of digital campaign executions. The successful employee will have brand or client-based experience in digital campaign strategy and execution, targeting and testing tactics (CRO testing), an understanding of bid execution, campaign optimization, and be experienced with evaluating results across multiple digital channels.
Responsibilities
Principle Accountabilities & Deliverables
Education / Experience