Northern Trust
Wealth Management - Director of Communications - San Diego (Finance)
Responsible for the implementation of client communication marketing activities for partners and external audiences. Manages the creation of the communication strategy for programs and campaigns that address regional marketing initiatives. Researches and analyzes products or services to help determine a marketing strategy. Works with the sales staff, marketing directors and relationship managers to promote marketing campaigns and programs.
•Experience in Financial services with in-depth knowledge of Wealth Management
•Responsible for the implementation of communication strategy for marketing programs and campaigns that address strategic wealth management initiatives;
•Drive and translate marketing strategy and execute tactical plans.
•Manages the targeted distribution of content to various channels to promote Northern Trust as a Market Leader
•Interacts with various areas of the bank, including product and sales areas, to gather data for creation of marketing strategies and content.
•Works with the sales staff, marketing directors and relationship managers to promote marketing campaigns and programs & Monitors response rates and business results.
•Directs strategy for client events relating to target segments. Coordinates client conference materials
•Researches and analyzes trends in the wealth management industry and HNW marketplace to determine the appropriate positioning and marketing communications activities that will promote the bank
Qualifications
•5-7 years of marketing or sales experience, including financial services experience.
•A College or University degree
•Knowledge of financial industry products and services and marketing
•Creativity and excellent writing skills are necessary to develop marketing materials and partner communications.
•Strong interpersonal skills are needed to interface with partners throughout the organization.
•Computer skills necessary (ex: PowerPoint, Word, Excel) to create materials.
•Solid project management, organizational and multi-tasking skills