HEARST COMMUNICATIONS, INC.
Manager, Ad Product Marketing (Marketing)
Why Hearst Magazines?
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.
But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social – with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Your Impact:
Hearst Magazines is seeking a Manager, Ad Product Marketing to join the team on a temp-to-perm basis. In this role, you will support the development of differentiated products, create strategic go-to-market product plans, positioning and messaging, drive impactful product launches, conduct competitive and market analysis, and work with cross-functional teams to promote our product across multiple marketing channels. You will also use your experience to identify potential strategic partners for co-creation of new products that reinforce Hearst's product leadership positioning. As the Manager of Ad Product Marketing, you will also host vendor and partner meetings and be responsible for growing our network of technology, data, adtech and martech organizations.
With your strong product background and significant marketing experience, you will work closely with our sales and marketing teams to continually push the understanding and adoption of all Hearst products. You will work closely with the Hearst Ad Studio and other internal stakeholders to ensure our product offering continues to exceed our customer requirements.
If you are a confident communicator with a solid background in relevant industries like performance marketing, martech and adtech, you will be able to demonstrate Hearst's benefits and value, both in collateral and in person. Your love of crafting compelling stories in a fun and simple way, and while balancing quantitative evidence and qualitative factors will help you quickly test, learn, and improve.
What You'll Do:
Who you are