The Wine Group
Retail and On-Premise Trade Marketing Manager (Marketing)
The Wine Group (TWG) is seeking a full-time On-Premise and Retail Trade Marketing Manager, reporting to the Vice President, Trade and Shopper Marketing. This Trade Marketing Manager is responsible to lead programming and data analytics for a portfolio of Retail and On-Premise National/regional accounts, working closely with brand marketing and the Trade Development Sales team to plan, develop, execute, and measure in-store marketing efforts for TWG's portfolio of best-selling, nationally distributed wine brands. This position can be remote, but requires travel to customers (and TWG marketing offices in Livermore, CA) – approximately 35-50 nights per year.
This person will thrive in a culture that is creative, brand-savvy, entrepreneurial, fast-paced, solutions focused, analytical, team oriented, zealously cost conscious, and fun. This person will have a strong grounding in CPG Marketing best practices, and successful results track record building and/or selling alcoholic beverage and/or CPG brands.
The ideal profile:
This is a specialized role within The Wine Group Marketing. The ideal candidate will have a unique combination of (a) seasoned experience as a sales professional with significant Tier 1 CPG or alcohol beverage experience, (b) best-in-class skill, competence, and confidence as a consumer marketer, and (c) ability to define opportunities and roll-up their sleeves to accomplish goals without direct reports, a large marketing team or agency budget. More specifically, the ideal profile is as follows:
This job description reflects management's assignment of essential functions; it does not restrict the tasks management needs to be accomplished.
At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.