Director of Marketing (Marketing)
We help people improve their lives and advance their careers through exceptional, online healthcare learning. Our two training and continuing education solutions, CareerStep and CareerCert, are designed to meet the distinct needs of future and current healthcare workers.
CareerStep provides online healthcare training for people who are training for their first jobs in the field, working to advance their careers, or educating classrooms of potential professionals. CareerStep programs are user-friendly and accredited, so learners can quickly gain the knowledge they need to start improving peoples lives (beginning with their own).
Through accredited courses and comprehensive programs, CareerCert helps practicing healthcare professionals close skill gaps, obtain certification and licensing, and stay up to date on the latest and best treatments and techniques. CareerCert is raising the level of professional learningfor the health of patients, for the health of careers.
Haven't heard of us yet? You will! Check us out at Carruslearn.com
NOW.. about the job
Have a direct impact
CareerCert, a division of Carrus, sells both B2C and B2B in healthcare eLearning markets. This role is responsible for maintaining our B2C presence through a combination of in-house resources and managed third-party partners. B2B growth will be of significant importance with the opportunity to expand into new markets and further develop the brands.
A day in the life
Develop and set marketing strategy, budget, and plan
Monitor costs and budgets for both the B2B and B2B marketing programs
Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
Supervise a marketing team, including hiring, training, workloads, schedules and deadlines
Manage external marketing teams and resources including agency providers, consultants, freelancers and other suppliers, including contract negotiation and management
Oversee B2C paid search, SEO, display, social media, affiliate and email strategy and implementation
Oversee B2B marketing efforts including ABM, PR, market credibility, sales enablement, and reporting
Manage B2B and B2C websites and conversion funnels
Establish and grow a target market share
Conduct customer, brand and product research initiatives
Stay current on market and marketing trends and communicate with the marketing and management teams.
Communicate marketing strategies, efforts, and results to the executive team.
Participate in the development of branding and corporate identity initiatives
To be successful in this role you have the following, education, experience, competencies, and skills
Driving for Results and Problem Solving: You are driven by getting results and you are not satisfied unless you do. You tackle problems with tenacity, logically, methodically to break them down in order to get the results you desire.
Multitasking: You like the juggle You find it invigorating and motivating to keep many balls in the air at once.
Content Communication: You love doing it; not to brag or anything but you create content that captures your audience so much so that they look forward to your social posts or emails and when you speak, people cant wait to see what you are going to say- in a good way of course.
Customer-focused Attitude: You know the customer isnt always right but that the customer is everything. You think of them in every strategy you set,every breath you take, every move you make.
Collaboration: You know how to get and give feedback to team members in a productive manner as well as brainstorm and problem solve with people who understand marketing and the others.
Bachelors in Marketing or related, MBA preferred
7+ years of experience
SEO and PPC experience, certifications preferred
Google Analytics experience
B2B and B2C marketing experience
Working knowledge of Salesforce
Demonstrable website optimization experience
Insurance: Vision, Medical, Dental
401(k) plan with company match
Company paid life insurance day 1
Employee Assistance Program
Work from home options
For more information about our company and what we do, check out our website at www.carruslearn.com.