Channel and Brand Marketing Intern (Project Management)
At Emerson, we are innovators and problem-solvers, focused on a common purpose: leaving our world in a better place than we found it. Each and every day, our foundational values—integrity, safety and quality, supporting our people, customer focus, continuous improvement, collaboration and innovation—inform every decision we make and empower our employees to keep reaching higher. As a global technology and engineering leader, we provide groundbreaking solutions for customers in industrial, commercial, and residential markets. Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production and protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial & Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency and create sustainable infrastructure.
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Professional Tools is a business unit of Emerson, a Fortune 500 company, representing the RIDGID & Greenlee brands. We believe that team collaboration is the key to delivering on our brand promise. Our people are passionate about working together to solve challenging problems for our customers and our business. Our products and tools are used by millions of trade professionals worldwide. Our products incorporate diverse opinions to bring high quality, new solutions to market. Our products are distributed across the globe through a distributor channel network of industrial, wholesale, and retail partners (i.e., Grainger, Ferguson, Sonepar, The Home Depot, etc.). Our end-customers are focused primarily around the Plumbing / Mechanical / Electrical contractors, as well as Industrial/Institutional organizations.
RIDGID (Elyria, OH) is a global leader in pipe-working tools (threading, pressing, underground inspection, drain cleaning, hand tools, etc.); Greenlee (Rockford, IL) is a global leader in electrical tools (hole making, bending, pulling, crimping, hand tools, etc.). Both RIDGID & Greenlee are the brand of choice when a job requires purpose-built, durable, and dependable tools that perform in the most demanding conditions. Similarly, both brands are recognized as the industry leaders for incorporating new technology to produce innovative tools for the professional tradespeople.
Description | Basic Function & Purpose | What is this role
The Marketing Intern is a key player in supporting the Professional Tools Marketing team. The candidate will support the Director of Digital Strategy & Marketing Operations in a broad range of projects and responsibilities focused on growing business with all channels and building our brands, including: digital marketing; product launch support; marketing events; sales support development; content management; project planning and management; various other tasks as requested by management.
Essential Duties & Responsibilities
- Work with Marketing, Sales, and Product Management group to become versed in the RIDGID and Greenlee product lines, distribution channels and product applications.
- Assist the Director in modeling and managing project tracking and prioritization.
- Content Management: The Marketing Intern will work with various internal and external stakeholders to audit, prioritize, and manage updates of marketing content. For the internship, content refers to storytelling, digital imagery, product attributes and web information.
- Assist with the development of market research, including data collection, surveys, analytics, business implications and commendations.
- Identify and develop marketing process improvements.
- Provide support in campaign planning, development, and accurate execution for the marketing team.
- Work in conjunction with internal production team and external resources to create marketing content to support a wide range initiatives.
- Lead and manage special projects as assigned.
Key Competencies
- Communicates Effectively (Including Listening)
- Customer Focus
- Manages Complexity
- Collaborates
- Drives Results
Skills / Requirements
- Junior, Senior, or graduate student in Marketing, Communications or Business Administration.
- Excellent verbal and written communication skills; proofreading, copy editing.
- Computer skills in Microsoft Office Suite including Word, Excel, and PowerPoint.
- Demonstrates ability to work on assigned tasks independently.
- Integrity and strong work ethic.
- Highly organized and detail oriented.
Position Structure: Reports to the Director of Digital Strategy & Marketing Operations
