Independence Blue Cross LLC
Director Medicare Marketing (Marketing)
Bring your drive for excellence, team orientation and customer commitment to Independence; help us renew and reimagine our business and shape the future of health care. Our organization is looking to diversify, grow, innovate and serve, and we are looking for committed, empowered learning-oriented people to join our team. If this describes you, we want to speak with you.
We are a group of Medicare marketing professionals looking for a consumer-centric marketing champion that will contribute to our culture of high-energy, talented, innovation and collaboration. The ideal candidate will have a track record of driving success in a heavily regulated industry through team building and partnerships. We are seeking a data-driven, storyteller with strong digital acumen and an inherent focus on delivering results. Someone that can think outside of the box but inside of the rules, spearheading a balanced approach of leading edged, experimentation and efficiently manage steady state tactics across multiple marketing channels and audience stakeholders.
The position maintains primary responsibility for overall marketing and communications for Medicare markets. This includes strategy development, planning and execution of all Medicare marketing efforts, management of advertising and communication vendors both internally and externally and the development and management of marketing budget.