Account Executive, Columbus OH (Marketing)

Established in 1965, Hart is a thriving modern, full-service, and 100% independent marketing agency with a digital backbone. Made up of 65 strategists, creatives, producers, thinkers and, most importantly, builders who take pride in crafting impactful, innovative communications solutions that drive business results, Hart serves a diverse client base of local, regional and globally recognized brands. With offices in Toledo and Columbus, Hart's capabilities span research and brand strategy, media, public relations, content marketing and in-house video production. The agency is small enough to ensure the involvement of senior team members and responsive service, and large enough to provide the team depth, specialized experience and broader capabilities required by our clients, which include: ProMedica, O-I, Ohio Liquor, Caterpillar, Imagination Station, Destination Toledo, Nationwide Children's Hospital, Abbott, Bob Evans Farms, Certified Angus Beef ® brand, The Ohio State University, and Bowling Green State University.

Midwest Made describes both our culture and work ethic. Having grown up surrounded by people who built things and took them apart to understand how they worked together, that mindset was passed down to all of us and is part of the fabric of our company. We take pride in our distinctly Midwestern values. They make us better partners and better marketers. Visit us and you won't see obligatory ping-pong tables, awards displayed at every opportunity or 20-person meetings. Instead, you will simply find a team of dedicated, down-to-earth but exceptional marketers, sleeves rolled up and together creating work that means business.

Responsible for day-to-day efforts on behalf of assigned accounts and upholding the strategic direction of client brand(s). In concert with senior account executive or VP of Brand Leadership is responsible for organic growth, overall client satisfaction, the development and stewardship of brand strategy and must have a deep understanding of client's product or service offering, customer and competitors.

• College degree in marketing, advertising, communications or related field preferred


• 5-7 years' progressive experience in account or marketing management


• Superior understanding of agency operations


• Proven ability to serve as marketing communications counsel to assigned clients


• Experience in revenue forecasting, billing processes and budget/estimate development


• Ability to direct agency team in the development of strategic marketing concepts


• Displays sound judgment to problem-solve and take corrective action


• Comfortable taking the lead in client-related activities


• Ability to give and accept direction and work well in a team environment

Responsible for all technical and creative requirements of projects assigned:

• Develops positive relationships with client to ensure organic growth and continued development of the account


• Provides strategic and marketing guidance to client and agency team


• Develops deep understanding of client's business/industry and shares with team


• Leads the development of innovative communications plans


• Functions as team leader to communicate client's needs, oversee quality of output and ensure team members work together smoothly and effectively 


• Keeps well-informed on all accounts' activities, thus anticipating trouble (internal or external) or client dissatisfaction and takes steps to remedy any such situation.


• Provides prompt, well-thought-out decisions in response to project demands


• Partners with business operations team to ensure efficient, effective and profitable management of the business


• Generate Creative and Media briefs as part of integrated planning process


• Manage budget forecasting and subsequent allocations


• Assists in the development of Communications Plan program initiatives
  
  • Annual creative development planning
  
  
  • Reporting and analysis
  
  
  • Program enhancements & recommendations
  
  

Also performs all other duties, activities and responsibilities considered reasonable in terms of the scope and spirit of this job description. All other terms and conditions of employment with Hart will be governed by the employee manual.