Senior Marketing Manager (Creative Design)

The Scott Family Amazeum is a hands-on, interactive museum in Northwest Arkansas that creates a fun environment where risk taking, imagining, problem solving, discovery and exploration bring children and adults together to play, learn and grow.

Scott Family Amazeum Overview

The Scott Family Amazeum is a hands-on, interactive museum in Northwest Arkansas that creates a fun environment where risk taking, imagining, problem solving, discovery, collaboration, and exploration bring children and adults together to learn and grow.

The mission of the Amazeum is:

“To engage the imagination of children and their families through interactive exhibits, programs, and resources while creating an excitement for lifelong learning and the enrichment of lives.”

Through experiences with the Amazeum, individuals and the community are engaged in building relationships and developing identities as creative, curious, and innovative shapers for the region. Learning at the Amazeum is an active, playful exploration that inspires curiosity. It is rooted in inquiry-based discovery and involves an element of risk. Hands-on learning opportunities allow guests to exercise critical thinking in the context of play.

The Amazeum facility includes approximately 50,000 square feet of indoor space and one acre of outdoor exhibition and activity space. The museum is located at the intersection of Museum Way and J Street in Bentonville, AR.

 Position Summary

The Amazeum seeks a strong leader with excellent interpersonal, written, and verbal communication skills. The successful candidate will be both a self-starter who knows how to take initiative and a collaborative colleague who can work effectively in a very team-centered, rapidly changing environment. Strong project management and organizational skills are essential.

Under the supervision of the Director of Development and Communications, the Sr. Manager will develop and implement an ongoing strategic marketing and media relations plan to include message development, writing news releases, social media calendar, and media monitoring.  The Sr. Manager of Mar-Comm will manage multiple projects at one time working across departments to gather content and feedback in order to meet deadlines.

The Sr. Manager will lead a team that develops our digital media and graphic design portfolios, as well as participate in the creative output of the organization, including education, exhibits, retail, and public programming. Having and sharing a sense of discovery, wonder, and playful learning are key to a successful candidate.

Responsibilities

Strategy

• Participate in senior leadership and strategy discussions
• Develop and implement strategic marketing and communication plan, including internal communication tools, calendar, and other key systems
• Collaborate with donors and partners on media announcements to ensure consistent branding and key message placement

Manage messaging across channels, platforms, and audiences

• Manage Amazeum digital communication channels including website and Facebook page with the goal of increasing the frequency of new content and developing new content ideas
• Manage e-newsletter content, schedule and design by working across multiple departments
• Update website to reflect upcoming events and announcements
• Coordinate news conferences, photo opportunities, recognition events and other special events 
• Manage and facilitate ad placement
• Work with Director of Development and Communications to respond to media inquiries
• Evaluate success of campaigns upon conclusion, including tracking systems to analyze and share results of external communications activity

Creative development

• Work with agencies, when appropriate, to support design, marketing and communication efforts
• Develops campaign messaging and creative design

• Schedules and develops filming scripts and production
• Work with production artist to maintain marketing assets including video and photographs, providing access to staff and media, and ensuring proper photo credits
• Creates and coordinates multimedia packages

Leadership and management

• Recruit, interview, hire, and train new staff in the department
• Oversee the daily workflow of the department
• Provide constructive and timely performance evaluations 
• Represent the Amazeum in community conversations, marketing events, and in media locations along with other key team
• Help coach team and develop their ability to write, share, and assist in the development and sharing of content

Required Skills/Abilities

-Excellent verbal and written communication skills.

-Excellent interpersonal and customer service skills.

-Excellent organizational skills and attention to detail.

-Strong analytical and problem-solving skills.

-Strong supervisory and leadership skills.

-Ability to create, implement, and monitor budgets.

- Ability to work in a team-based environment, working with key partners internal and external to the museum.

- Ability to manage multiple simultaneous projects and initiatives.

-Proficient with Microsoft Office Suite or related software.

Minimum Qualifications

- Bachelor's degree in business, marketing, communications or related field

- Minimum 3 years' experience supervising others

- Knowledge of digital media platforms and strategies

- Experience using e-marketing tools

- At least 5-7 years employment in a related field

 Preferred Qualifications

- Experience working with web content management system

- Experience working for a non-profit or mission-focused organization

- Experience in illustration, photo editing and publication design using Adobe Creative Cloud or similar creative digital tools

Physical Requirements

- Prolonged periods of sitting at a desk and working on a computer.

- Must be able to lift 15 pounds at times.