Product Marketing Manager (Marketing)
Are you looking to use your marketing skills to make a real difference in the world? At HealthStream, the work you do will help contribute to saving lives!
We are passionate about improving patient care by developing the people who deliver care! HealthStream works side by side with healthcare organizations to ensure that their people are confident, compliant and credentialed according to the highest possible standards.
The healthcare industry consistently experiences new challenges, and care outcome is dependent on a confident and competent workforce. That is where you come in! We are looking for a data driven marketer and passionate storyteller that will help us launch and position our products and services within the marketplace.
The Product Marketing Manager (PMM) plays a key role in the creation and execution of go-to-market strategies and campaigns related to HealthStream's products and services. The PMM will report directly to the business unit leaders (VPs, SVPs) with a dotted line to the Director of Product Marketing. Together, they will collaborate with Product Management, Sales, Customer Service, Implementations, Creative, and others, to facilitate strategic alignment and make sure new business goals are met by demonstrating how HealthStream's products deliver value.
The PMM is expected to assist in developing, managing and executing all marketing initiatives including but not limited to: marketing plans, helping manage product-specific marketing budgets and marketing campaigns, including but not limited to: email, SEM/SEO, social, advertising, digital initiatives, ABM, content, and webinars. Additionally, you will assist in sales enablement by helping create and manage all sales collateral materials and tools needed to support the sales teams.
ESSENTIAL DUTIES OR RESPONSIBILITIES –
2. KNOWLEDGE/EDUCATION AND EXPERIENCE REQUIRED:
2. SKILLS REQUIRED:
3. ABILITIES REQUIRED:
HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.