HEALTHSTREAM INC

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Product Marketing Manager (Marketing)



Are you looking to use your marketing skills to make a real difference in the world?  At HealthStream, the work you do will help contribute to saving lives! 

We are passionate about improving patient care by developing the people who deliver care!  HealthStream works side by side with healthcare organizations to ensure that their people are confident, compliant and credentialed according to the highest possible standards.

The healthcare industry consistently experiences new challenges, and care outcome is dependent on a confident and competent workforce.  That is where you come in!  We are looking for a data driven marketer and passionate storyteller that will help us launch and position our products and services within the marketplace.

POSITION SUMMARY

The Product Marketing Manager (PMM) plays a key role in the creation and execution of go-to-market strategies and campaigns related to HealthStream's products and services. The PMM will report directly to the business unit leaders (VPs, SVPs) with a dotted line to the Director of Product Marketing. Together, they will collaborate with Product Management, Sales, Customer Service, Implementations, Creative, and others, to facilitate strategic alignment and make sure new business goals are met by demonstrating how HealthStream's products deliver value.

The PMM is expected to assist in developing, managing and executing all marketing initiatives including but not limited to: marketing plans, helping manage product-specific marketing budgets and marketing campaigns, including but not limited to: email, SEM/SEO, social, advertising, digital initiatives, ABM, content, and webinars. Additionally, you will assist in sales enablement by helping create and manage all sales collateral materials and tools needed to support the sales teams.

 

ESSENTIAL DUTIES OR RESPONSIBILITIES –

  • Develop and execute the go-to-market strategies for HealthStream's products and services.
  • Be the subject matter expert about your customers' journey and how to optimize communications to create good experiences. 
  • Collaborate with Product Managers, Sales Associates and other cross functional teams to establish strategic direction and be able to influence key stakeholders.
  • Assist in sales enablement by creating sales assets and tools, as well as emphasize how to communicate the value of our products.
  • Leverage data to gather strategic insights and report results on all marketing campaigns. 
  • Play a key role in the development and execution of marketing initiatives under the direction of the Marketing Director.
  • Contribute to creating, editing and deploying product marketing content that supports the strategic positioning and messaging to ensure consistency. 
  • Use business intelligence tools (ie. Pardot, SalesForce, Google Analytics) to present and review results with senior management, adjust budgets and adapt campaign tactics to optimize delivery of qualified leads.
  • Collaborate with the entire marketing department to best leverage HealthStream assets to the benefit of these products.
  • Manage all collateral materials in support of the entire product solution set.
  • Ability to make decisions independently. 

JOB SPECIFICATIONS:

2. KNOWLEDGE/EDUCATION AND EXPERIENCE REQUIRED:

  • A mandatory minimum of 3-5 years' experience in B2B marketing or SaaS based company.
  • Experience using Pardot is highly desired.
  • Have or willing to obtain Google Analytics Certification so that we can ensure we're focusing on data-driven results.
  • Degree in marketing, communications or related field preferred.
  • Some Healthcare experience or agency experience preferred but not required. 

2. SKILLS REQUIRED:

  • This candidate must possess superior verbal and written communication skills.
  • Strong computer skills are critical.

3. ABILITIES REQUIRED:

  • Excellent organizational skills with a proven record of managing multiple projects simultaneously and an attention to detailed.
  • An energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership is the perfect candidate.
  • The ability to manage relationships internally and externally is expected.
  • A team player that is willing to jump in and help when needed.

HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.

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