Galderma Laboratories, LP
Senior Manager, Trade Shopper Marketing (Marketing)
Strategic brands in the U.S. include Epiduo® Gel, Epiduo® Forte Gel, Oracea® Capsules, Clobex® Spray, Mirvaso® Gel, MetroGel® Gel, Soolantra® Cream, Vectical® Cream, Tri-Luma® Cream, Cetaphil®, Differin® Gel OTC, Restylane®, Restylane® Silk, Restylane ® Lyft, Restylane® Refyne, Restylane® Defyne, Dysport® and Sculptra® Aesthetic.
For more information, please visit www.galdermausa.com and www.galderma.com.
Galderma is an equal opportunity employer. M/F/D/V.
The Manager, Trade & Shopper Marketing will lead the strategy, development and execution in partnership with the brand team, field sales teams and creative agencies across several key retailers, relative to all Trade & Shopper Marketing activities. This leadership role will serve as the liaison between the Brand and Trade teams to ensure flawless execution on all sales initiatives.
40% - SHOPPER MKTG
• Provides Shopper Marketing leadership and execution designed to deliver agreed upon brand NNS targets within the Annual Brand Plan.
• Leads the day-to-day activities surrounding Shopper Marketing – Agencies, coupon activities, Budgeting, Retailer Collaboration, and Amazon Shopper activities.
• Ensures accurate coupon production, tracking, redemption, and analytics that support the Annual Brand Plan for the Consumer BU. Includes timely set up of new items by coupon group.
• Operates as the lead point of contact for all Shopper agency relationships including project tracking with timelines, PRC adherence, working within budget and managing the interaction between the brand team and agencies to ensure projects/programs meet strategic marketing objectives and agreed upon KPI's.
35% - TRADE MKTG
• Leads and manages Trade Marketing Manager(s) including training and development, appraising and assessment, coaching, and providing work direction.
• Provides leadership to the Trade Marketing team to deliver agreed upon brand NNS targets with in the Annual Brand Plan.
• Collaborates across marketing, sales, management, and account teams to ensure in-store activation reflects the brand strategies and brand equity guidelines. Responsible for the development, review, and publication of selling materials that align BU strategic objectives to include National Selling Story, Displays, Ad-Hoc Selling materials and PRC reviews.
15% - ANNUAL PLANNING
• Contributes to the Annual Brand Planning process to ensure effective use of agencies and material to deliver strong brand messaging.
• Provides key strategic input into annual brand plans with shopper and in-store/retailer insights.
• Supports brand managers in strategic and tactical planning to ensure consistent messaging across all channels. Also brings new ideas to the brand teams for Consumer Promotions, Shopper and In-Store programs to test and learn.
10% - PROJECTS
• Leads overall project management across both Trade & Shopper functions to include but not limited to - FSIs, DFSIs, Shelf Talkers, Floor Talkers, In-Store Coupon Machines, Consumer Contests, Shopper Marketing programs and In-Store Display programs.
• Other duties as assigned.
Travel & Residency
Dallas/FT. Worth, TX
• Minimum of 8 or more years of professional experience in shopper marketing or trade marketing in CPG or retail environment
• Minimum of 3 years of experience leading external creative agencies such as shopper and consumer promotion agencies with track record of driving growth through shopper and in-store programs.
• 2-3 years of experience with managing complex and detailed projects.
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• Strong leader with clear understanding of brand and business strategies to bring those to life with shoppers in-store and online.
• Inspiring leader for internal brand/sales teams to rally the organization around in-store excellence.
• Strong marketer with deep understanding of consumers and shoppers.
• Ability to display superior organization, planning and time management skills as well as solid decision-making and negotiating skills.
• Ability to follow-through and handle multiple projects simultaneously is critical.
• Effective oral and written communicator, able to clearly communicate briefs to agencies. Strong listener, able to incorporate feedback from cross-functional team on the programs.
• Strong financial acumen and budget management skills.
• Proven track record of ability to work within a team environment and/or independently as needed; adapt to change quickly (high flexibility); high personal motivation to drive growth for both brands.
• Highly analytical, able to track, measure program results and make recommendations based on those learnings.