California School Boards Association
Writer (Finance)
Writes and produces print and electronic communications, including news stories and features, newsletters, website articles, new releases, public service announcements, fact sheets, fliers, display materials, magazine articles, brochures, technical reports, and other written materials.
Performs content management activities to generate new content and maintain existing content on the Association's website; develops, monitors, and coordinates web content and design.
Assists in coordinating efforts to connect members of the public to the Association via publications, website, and other media.
Reviews, edits, proofs and formats texts for the Association's publications, website, and other communications to ensure accurate and effective communication; writes original materials.
Conducts background research in order to develop story/message concepts as well as to prepare responses to public inquiries on a variety of topics as instructed.
Partners with CSBA's graphic design team on the production and distribution of marketing collateral; Assists with production of marketing materials; monitors for quality and corporate identity guidelines.
Assists with new product and service announcements. Interfaces with webmaster to ensure web site content is regularly updated.
Design and implement social media strategy to align with department goals
Develop content and manage monthly social media content calendar in partnership with managing editor and the marketing team.
Write and publish regular, engaging content, compelling social campaigns, posts, and other content across all platforms.
Grow social media following.
Analyze data analytics to evaluate social media initiatives.
Develops and maintains photos and graphic images representing Association programs, staff, clients, events, and developments.
Serves as a liaison to employees, the public, private organizations, community groups, and government and school district officials.
Provides support and recommendations for Association special events as required.
Reads and demonstrates an understanding and adherence to CSBA values, policies, and practices.
Demonstrates respect, honesty and professionalism at all times.
Performs other duties as assigned.
SUPERVISORY RESPONSIBILITIES
This position has no supervisory responsibilities.