About Us Infosys is a global leader in next-generation digital services and consulting. We enable clients in 46 countries to navigate their digital transformation. With over three decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.
As Digital Leader:
Strong Experience in areas of Data driven Digital Marketing and Digital Customer experience space
Has worked with customer leaders and identify strategic / critical objectives
Helped defining solution blueprint of the digital Marketing roadmaps - covering structured phases, detailed digital marketing maturity map and MarTech stack / architecture roadmap
Helped realize digital marketing roadmaps and architecture covering Segmentation, Acquisition - Programmatic AdTech, SEO/SEM, Content, Campaign, Lead Capture and nurture, Analytics, Attribution, Social Media Marketing, Hyper Personalization)
Helped streamline and run digital MarkOps - Acquisition Ops, Ad Operations, Campaign Operations, SEO/SEM, Content Operations, Social Media Ops
Can use right collaborative frameworks and tools to achieve the outcome - workshops, diagnostic techniques, analytics based insights, User centric Design thinking, end user personas, customer journey maps
Has deep understanding of various platforms and solutions in space of data digital marketing space - Programmatic AdTech, DMP, CDP, CRM, Campaign systems, CMS, Analytics, Tagging, Reporting, Social Media Integrations
Has played role of Product Owner, Solution Lead, Solution Architect
Has worked closely with senior digital marketing leaders, MarTech Leaders, and execution teams across the globe to drive solution delivery
Good understanding of functional areas of Digital commerce, Digital customer exp/self-service.
Key eye on trends and in space of commerce/mobility, chatbot platform specification, use case