BCBSM
Manager - Product Development – Care Navigation Solutions (Marketing)
Department Summary
Product Management is responsible for the management and continuous quality improvement of employer and member-facing healthcare products offered within the Market Solutions division. This includes strategy and planning; communication and sales support; and delivery and service for a growing portfolio of products.
Job Summary
Provide subject matter expertise to the management of healthcare products offered within the Market Solutions division. Lead collaboration efforts across the organization to deliver an aligned strategy across multiple products. Leverage external and internal quantitative and qualitative data for market insight development to inform product design, pricing, and vendor selection. Lead continuous quality improvement initiatives and maintenance on existing products. Oversee cross-functional efforts to contribute to group customer sales, implementation, and issue resolution. Create and manage contractual arrangements with external vendors and employer customers. Drive ongoing strategic planning to improve vendor performance, member engagement, employer-customer satisfaction, and product outcomes. Identify and establish plans to conduct large scale product evaluation, including both process and outcome measures to determine product effectiveness. Demonstrate effective project planning and business readiness with internal partners and external vendors to implement products to group customers.