Zimmer US
Marketing Manager (658606) (Marketing)
Zimmer Biomet is a world leader in musculoskeletal health solutions. Our team members are part of a company with a heritage of leadership, a focus on shaping the future, and a mission dedicated to alleviating pain and improving the quality of life for people around the world. Identifies market trends, issues and competitive environment and forms strategic plans for execution of ASC Solutions Marketing initiatives. Leads the effort to initiate new marketing strategies in the form of supporting existing product strategies and messaging into the ASC Solutions focus. Evaluates the needs of product marketing and sales personnel and initiates ASC site of care strategies that meet regional and worldwide requirements. Assists ASC development focuses to plan and execute go-to-market-strategies.
Leads the marketing efforts to bring ASC solutions and services through commercialization and effective go-to-market execution. Actively participates in assigned project teams. Acquires site of care information through market research and regional input to assure projects meet the needs of the intended customer segments. Works across multiple internal and external product groups to align marketing strategies and commercial execution to the ASC Solutions vision for that site of care. Maintains high level of market category knowledge through staying current in published information, regional market contacts, surgeon interaction, and industry educational meetings Owns Responsible for cultivating strategy at the brand and/or sub-segment level Ensures execution of key strategies for the ASC Solutions portfolio. Interact closely with Marcom teams to define clear messaging for the brands/sub-segments Define clinical evidence plan with the clinical strategic lead for the bands and/or sub-segment.
Uses knowledge of existing products, new developments and market needs to formulate strategic and creative marketing plans. Develops a firm understanding of financial trends and performance in specifics within Ambulatory Surgery Centers. Prepares forecasts and identifies market shifts and threats within site of care focuses. Uses and understands technical medical language to interact with internal and external customers. Translates technical language and discusses it internally in business terms. Champions the brand through a comprehensive understanding of customer and end-user needs and product positioning relative to the competition specific to the ASC customer. Builds and maintains long-term relationships with high level surgical consultants, key strategic customers and regional sales teams to promote and support the Zimmer Biomet brands.
B.A./B.S., preferably including formal studies in Business or Engineering Minimum five (5) years of marketing experience required, prior internship/co-op within medical device preferred. Familiarity with Zimmer Biomet products, procedures, and promotions preferred Orthopaedic experience is preferred.
Up to 40%
EOE M/W/Vet/Disability At Zimmer Biomet, we believe in The Power of Us, which means that we are stronger together. We are committed to creating an environment where every team member feels included, respected, empowered, and celebrated.