American Institute of Certified Public Accountants
Senior Manager - B2C Growth & Experience Marketing (Temp) (Marketing)
Who are we?
Combining the strengths of the American Institute of CPAs and the Chartered Institute of Management Accountants, we empower the world's most highly-skilled accountants – CPAs and CGMA designation holders – with the knowledge, insight and foresight to meet today's demands and tomorrow's challenges. We drive a dynamic accounting profession that works every day to build trust, create opportunity and grow prosperity worldwide.
The Association is at a pivotal and exciting juncture in its purpose to build trust, create opportunity and grow prosperity for finance professionals and economies worldwide. While we lead the transformation of the accounting and finance profession, we're also transforming. The Association is investing significantly in new marketing technology and is transitioning to new ways of working with the aim of creating a compelling propositions, products, services and modernised platforms for our customers and clients, ensuring a highly targeted and personalised customer experience.
What You'll Do at the Association
As part of the Marketing & Member Experience (MMx) Team you'll manage a multi-disciplinary agile delivery squad to delivering value propositions and executing go-to-market plans. You'll drive growth and value for the organization and deliver world-class customer experiences in the area of member retention and experience and product sales. You'll work collaboratively with internal and external partner team including performance marketing, social media, creative solutions, communications, PR and brand to develop the optimal strategies to drive relevance with our target segments.
This remote based role will work across across our global organization.
You'll Work With
You'll report to the Director, Transformative Growth. You'll work closely with internal product owners and with agile delivery squads through our managed service partners.