Young & Rubicam Inc.
Associate Director, CRM (Finance)
At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking - harnessing creativity, technology and culture - to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people's lives, to drive value for our clients and, in the best of cases, to impact the world.
This is a position on the Red Fuse agency team for our global Consumer Package Goods (CPG) client. The agency is fully-integrated, with team members assigned to multiple marketing disciplines (consumer advertising, shopper marketing, eCommerce, media, public relations, etc.). Everyone sits together in one building, enabling speed, efficiency, and connectivity. The team is responsible for Integrated Marketing Communications (IMC) across numerous CPG brands. The agency is global in nature, with offices spread throughout the world. Thus, the agency's work for the client runs in over 200 countries.
Red Fuse seeks an Associate Director, CRM who is versed in relationship marketing, customer journey building, multi-channel communication strategies and data-driven approaches. They should possess a strong understanding of CRM technology and be able to stay current with the latest industry platforms and capabilities. They will play a key role in the success of enterprise CRM programs by developing end-to-end customer journeys that map to business objectives and multi-channel strategies.
Responsibilities
As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.
Skills and Experience