OCLC, Inc.
Senior Content Marketing Specialist (Marketing)
At OCLC, we believe you'll do the best work of your life when you're living the best life possible.
We work hard to build the technology that connects thousands of today's libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life- not a substitute for one.
The Job Details are as follows:
Discover. Innovate. Collaborate. Inform. A few words we use to describe a career at OCLC.
Technology with a Purpose. OCLC supports thousands of libraries in making information more accessible and more useful to people around the world. OCLC provides shared technology services, original research and community programs that help libraries meet the ever-evolving needs of their users, institutions and communities. With office locations around the globe, OCLC employees are dedicated to offering premier services and software to help libraries cut costs while keeping pace with the demands of our information-driven society.
The Senior Content Marketing Specialist serves on the Product Marketing team to help drive, develop, and manage product marketing content. This person participates in strategic planning, identifies opportunities to support team initiatives through effective messaging and consistent processes, and supports content quality and distribution. The role is also responsible for developing and managing customer testimonials, including tracking effectiveness, evolving content type and purpose when appropriate, and exploring new ways to use the content to support sales.
Develops marketing content to directly support sales of products and services
Drives product testimonial development and use strategy
Participates in planning and identifying opportunities for strategic marketing plans
Manages quality control and delivery of content for company wide use
Qualifications
Desirable But Not Required