Akhia Public Relations
Part-time Channel Strategist (Finance)
Leads the teams executing channel strategy projects to ensure the strategy is carried through project execution and alignment to the identified success metrics
Assists in creating effective marketing strategies and plans that leverage appropriate channels and identifying the measured success of these programs
Works with clients to understand their digital needs and strategize and deliver on digital solutions
Develops and identifies channel success metrics and client reporting templates
Supervises the development of reports to ensure data collection, insight gathering and report metrics are consistently accounted for and represented according to agency and industry standards
Assists with growing channel capabilities for the agency and assisting with new business development
Mentors channel team members in areas of strategic development as well as client services team
Assists in the development of statements of work and estimates for digital projects, gathering team recommendations based on requirements/ objectives
Reviews the overall quality of channel and digital work leaving the agency
Evaluates emerging technologies and trends and provides thought leadership and perspective for adoption where appropriate
Develops paid media efforts across social platforms and paid search
Builds positive professional relationships with clients and colleagues
Flags projects when change in scope or change in strategy occurs to supervisor
Assists Associate Director, Strategy & Channel Planning as needed
Requirements:
10+ years of digital marketing experience, agency experience is a plus
Bachelor's degree in PR, marketing, journalism, english or related discipline
Possesses strong communication skills and provides clear and accurate communications across all levels of the organization, internally and externally
Highly organized & detailed, with ability to manage numerous tasks in a fast-paced environment
Works collaboratively to create positive relationships with peers, clients, vendors, managers and others
Adheres to the akhia core values in all business interactions, and conducts self in a manner that reflects the agency's vision and values at all times