Digital Marketing Paid Social Media Analyst (Remote) (Creative Design)

Lands' End is looking for the best and the brightest to join our rapidly growing Digital Marketing team. We're proud of being in the US Internet Retailers Top 50, but we're even prouder of the people behind this accomplishment. That's where you come in!

The ideal candidate will have a 3-7+ year background in performance marketing social media including program development, planning, buying, technical implementation, optimizations, and campaign stewardship. They have deep paid advertising experience across all major social platforms, including; Facebook, Instagram, Pinterest, Snapchat, YouTube, and LinkedIn. They are curious and stay up to date on platform updates, beta tests, and upcoming new platform releases.

Responsibilities

• Effectively develop ad campaigns, audiences, and coordinate creative across all Digital Marketing managers within advertising platforms and advertising management resources.
• Coordinate administrative deliverables and support for the Paid Social & Media team.
• Optimize campaigns, including ensuring budgets are pacing effectively, and tactics are being optimized towards relevant targets and KPIs.
• Recommend bid, budget, targeting, and optimization adjustments to reach assigned KPIs and metrics.
• Manage time efficiently across multiple workstreams and collaborate with internal teams (Creative, Content, Merchants, and IT) and external partners.
• Provide cohesive and actionable campaign performance analysis.
• Exceptional experience with all social platforms and deep experience with Facebook and Instagram.
• Possess and attains expertise in Meta, YouTube, Pinterest, and emerging social channels with a focus on direct response optimization for advertising.
• Proficiently handle technical aspects of paid social advertising, programmatic advertising, optimization, and reporting for various platforms.
• Set up proper account structures and tracking implementation.
• Understand IAB creative specs and advise on best practices.
• Collaborate across internal teams, including digital merchandising, analytics, and creative, to create holistic advertiser results that understand the customer journey. In addition, collaborate with platform partners to continuously scope and research new tests in social.
• Manage partner communication and deliverables including IOs, creative, billing, and performance.
• Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization.
• Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies, and being responsible for one's own actions, performance, and decisions.

Requirements

• Bachelor's Degree in Business, Marketing, Economics, Mathematics, or eCommerce.
• 3-5 years of experience in Digital Marketing, including Paid Social, Programmatic Display, Affiliate Marketing, or related areas.
• Experience in product feed-based advertising management and implementation
• Experience of managing paid social campaigns with conversion-focused objectives.
• Excellent data analysis and reporting skills with a grasp of numbers.
• Experience with pulling reporting metrics and providing topline observations and campaign implications to internal teams and senior stakeholders.
• Excellent organization and ability to collaborate with multiple teams.
• Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional.
• Proficiency in Microsoft Office Suite, especially PowerPoint and Excel.
• Innate curiosity and passion for paid social and programmatic advertising.
• Understanding of paid social and auction-based ad technology platforms such as Smartly, Kenshoo, Marin, and Sprinklr.

• A plus:
• Experience working within an agency setting managing multiple clients.
• Experience utilizing ad management software like Smartly.io preferred.
• Experience utilizing Tableau or other BI software to analyze data preferred.

 

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) Marketing