DeVry University
Director, Website & SEO Strategy (Marketing)
Our colleague experience is an area of obsessive focus. At DeVry University, we care about you. Because, only through you can we deliver our unique Care Formula to our learners and partners.
Opportunity
As Director, Marketing - Web Strategy and Performance, you will be responsible for the overall strategy of DeVry University's website, DeVry.edu, creating an optimal, compelling, and personalized audience-first experience. You will leverage data analytics, personalization strategies, and analytic tools to help increase demand while strengthening the positioning of our brand.
This role will manage a team comprised in the areas of Web Design, Web Publishing, SEO, and Analytics to create a cohesive and connected experience, tailored to audience needs. In this role, you will design analytically driven plans to deliver audience-centric paths to increase quality web traffic and website lead generation, set test agendas to improve visitor-to-lead conversion, set the agenda for continuous performance improvement, and define roadmaps to fully leverage our web technology stack.
Responsibilities
Qualifications
Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.