Marketing Specialist (Finance)

What you will do:
eCommerce Day-to-Day Operations Management
o Manage and support daily eCommerce operations across various platforms, including but not limited to walmart.com, amazon seller, and costco.com.
o Oversee product listings, inventory updates, and order fulfillment processes on these platforms.
o Drive the optimization of online shopping experiences as directed by the Director of Marketing Operations to boost sales performance across all supported eCommerce channels.

Event / Tradeshow Management and ROI Maximization
o Collaborate with sales and lead the coordination and management of events and tradeshows, including planning and logistics, promotional materials development, and post-event follow-up.
o Proactively contribute to maximizing the ROI and lead generation from all events and tradeshows.
o Ensure consistent brand representation and messaging across all event touchpoints.

ZoomInfo SME and Campaign Lead
o Serve as the internal subject matter expert (SME) for ZoomInfo, B2B database, providing guidance and support for its effective and strategic use across sales, marketing and business development.
o Lead the development and implementation of targeted marketing campaigns leveraging ZoomInfo data and functionalities.
o Contribute to the reporting and analysis of marketing funnel data, translating insights into actionable strategies for continuous optimization of campaign effectiveness and budget allocation.

Other duties as assigned to support the marketing department's goals.