Product Marketing Manager (Marketing)
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We work hard to build the technology that connects thousands of today's libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life- not a substitute for one.
Technology with a Purpose. OCLC supports thousands of libraries in making information more accessible and more useful to people around the world. OCLC provides shared technology services, original research and community programs that help libraries meet the ever-evolving needs of their users, institutions, and communities. With office locations around the globe, OCLC employees are dedicated to offering premier services and software to help libraries.
The Job Details are as follows:
This position is responsible for the strategic product marketing activities to sell OCLC products and services to public libraries in the United States. This role is responsible for the development of go-to-market strategies, in addition to planning and directing tactical execution of marketing programs that support the launch, awareness and sales of products to public libraries and to the people that use them.
The successful candidate will balance strategic marketing skills with a strong creative approach. The candidate will have a wide range of marketing experience, including strategic planning and tactical execution, business-to-business and consumer, traditional and digital marketing expertise. Excellent written, spoken and visual communication skills are critical, along with the ability to grasp and translate technical capabilities of software and services into stories that grab the attention of the consumer. The person should become an expert in the products, competition, market trends, buyers, how they buy and their buying criteria and transfer that knowledge to the sales team. Ability to relate discrete products to overall OCLC strategy is essential.
Market intelligence – be an expert on public library buyers, how they buy and their buying criteria; be an expert on the different segments of the public library market and the communities they serve. Find effective ways to position services and their collections to those market segment(s).
Understand the competition and relevant environmental trends. Apply that understanding in the development of positioning and messaging that differentiates OCLC in the marketplace.
Work with product management to develop the marketing strategy and marketing plans in support of products developed for the purpose of managing public libraries and enabling them to engage with their local communities. Manage the resourcing and tactical implementation of those plans.
Product launch and rollout of new functionality – plan the launch of new OCLC services or enhancements and manage the cross-functional implementation of the plan.
Sales support – communicate the value proposition of supported products to the sales team and develop the sales tools that support the selling process of services to different segments of the public library community.
Gather inputs and data to shape and reshape strategy and tactical plans as needed to ensure success and contribute metrics to ongoing product line of business reviews.
Develop KPIs and implement metrics to measure impact and success of marketing plans.
7+ years of marketing experience with at least 3 years' experience in a strategic product marketing role.
Prior experience in product marketing in the software development field required.
The ideal candidate will have experience with applying the Pragmatic Marketing process and toolset or equivalent in launching and marketing new products or services.
Exceptional written and verbal communication skills are a must.
Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
Bachelor's degree required; MBA a plus.