Aruba Networks
Digital Communications Specialist (Project Management)
Digital Communication Specialist
The Digital Communications Specialist will lead the end-to-end communications effort for Aruba's digital programs, both establishing the style guide and communications framework to guide marketing efforts, and creating copy for emails, landing pages, web pages, banner ads and social copy and system communications as required. He/she will be an expert writer, who understands the value and impact of great storytelling and the need to establish consistent, cohesive narrative(s). Working closely with the design and campaigns/programs team, the Digital Communications Specialist will create the necessary components required to support customer journeys, from initial customer contact through to sale. The Digital Communications Specialist will be responsible for ensuring a consistent tone and voice, and quality for all aspects of the customer journey – web, campaigns, repositories, community, and product.
Roles/Responsibilities
Initiate internal and external stakeholder sentiment studies through the Lifecycle Marketing team as required
Organizational Interlocks
Education
Background/Experience
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1049579
Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities. HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.